Cynthia’s experience in the fashion industry is unparalleled. Her diverse fashion career spans over 15 years working as the creative force behind several Canadian retailers, where she has held positions as a Fashion and Style director collaborating with buyers, designers, marketing and creative teams on product design, merchandising aesthetics, style direction to brand development and advertising direction.
Florek regularly travels the globe to research fashion trends at designer runway, trade-shows and retail level, in addition to observing emerging street style trends. Using her creativity and business savvy, she gathers this research and engages her audience with a plethora of knowledge that cultivate an innovative and approachable fashion aesthetic. Her expertise and discerning eye, has garnered rave reviews from media & industry insiders, making her a sought after consultant for fashion & creative direction. Cynthia’s grass roots as a fashion designer allowed her to hone her skills by designing lines for several labels before she ventured into her award wining line, CINCYN. The label was the winner of Elle Canada’s & Toronto Fashion Incubator “New Labels” fashion award and successfully showed at Toronto, Vancouver and New York fashion weeks. The label garnered multitude of media coverage in WWD, Fashion Television, Fashion File, Flare, Elle, Fashion, Globe & Mail, Toronto Star and more. Florek is perfectly positioned as a fashion editor & spokeswoman and has presented trends and style tips on Marilyn Dennis, Breakfast Television, America’s next top model, CHCH morning show, CTV, Global BC, Rogers, Canadian Living, Chatelaine, and more.