Holt Renfrew, Campaign for Wool Canada to Spotlight Latest in Sustainable Fashion with 2021 Capsule Collection

Holt Renfrew, Campaign for Wool Canada to Spotlight Latest in Sustainable Fashion with 2021 Capsule Collection

Locally sourced, Canadian-wool jacket from SMYTHE headlines this year’s sustainable fashion collection with Canada’s fashion and lifestyle retailer, Holt Renfrew

Toronto, Canada – October 4th, 2021 – October 14th marks the release of the 2021 edition of the Campaign for Wool capsule collection at Holt Renfrew. A continuing collaboration since 2018, the 2021 collection will feature pieces from renowned Canadian designers LINE, SMYTHE and ca va de soi, this year with a special Canadian wool ‘100 Mile Jacket’ from SMYTHE.

The aptly named jacket derives its moniker from its means of production: the piece is designed and produced from single-flock Canadian wool spun, dyed, woven, combed, and sewn at various mills and workshops all within 100 miles of Toronto. Beyond its strong tailoring the ‘100 Mile Jacket’ is a celebration of both Canadian design and artisanal talent.  It also showcases the creative potential for Canadian wool.

“We are once again delighted to be working with our partners at Holt Renfrew to showcase the incredible talent of our top Canadian designers,” said Matthew J. Rowe, CEO of the Campaign for Wool Canada. “Wool is a designer’s choice to create elegant, yet beautiful clothing and home accessories. The fact that wool is also natural, renewable, and biodegradable only adds to the value.”

SMYTHE’s capsule entry also includes a blazer using fabric from Abraham Moon, one of the U.K.’s oldest and most storied mills and a global partner of the Campaign for Wool.  LINE the Label rounds out the collection with knitwear made from fully traceable Responsible Wool Standard (RWS) yarns while ca va de soi debuts a buttery soft throw manufactured for the first time at family-owned Toronto mill.

“Our commitment towards sustainability in retail is one we take very seriously,” said Alexandra Weston, Divisional Vice President, Brand & Creative Strategy, Holt Renfrew. “The collection showcases both the incredible natural characteristics of Canadian wool, and the wealth of design talent in this country. We are immensely proud to be able to curate a collection that we can stand behind as sustainably sourced, environmentally responsible, and beautiful.”

The full Campaign for Wool collection debuts on October 14th, 2021 at Holt Renfrew H-Project locations in Toronto, Montreal and Vancouver as well as online at wwww.holtrenfrew.ca.
MEDIA CONTACTS:
Nicola Blazier, Jesson + Company nblazier@jessonco.com
Erin Koth, Holt Renfrew erin.Koth@HoltRenfrew.com
About the Campaign for Wool Canada
The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre.

The Campaign for Wool was launched in Canada by The Prince and The Duchess of Cornwall in Pictou, Nova Scotia during their 2014 May Royal Tour. The Campaign bring together major fashion designers, woolgrowers, retailers, manufacturers, artisans and interior designers from around the globe to celebrate wool’s endless myriad of uses – from luxurious fashion to home insulation. Run as a program of the non-profit Canadian Wool Council, The Campaign serves as a platform for engagement and education; showing Canadians the benefits of wool as a fibre as well as the importance of supporting and developing their domestic wool industry.

For more information, visit https://campaignforwool.ca/.
About Holt Renfrew 
Holt Renfrew is considered Canada’s fashion and lifestyle retailer. Founded in Quebec City in 1837, Holt Renfrew is renowned for unparalleled retail experiences and is Canada’s hub for the world’s best fashion and beauty brands. Recognized as a leader in personal service and experiences, the company’s mission is to empower self-expression and ignite positive change along with overarching commitments to sustainability and diversity and inclusion. With seven stores across Canada, including four in the Greater Toronto Area, plus Montreal, Calgary, and Vancouver, customers can also experience Holt Renfrew’s offerings via holtrenfrew.com. Holt Renfrew was acquired by the Weston family in 1986 and continues to be privately and Canadian-owned as part of the Selfridges Group. Visit us at www.holtrenfrew.com.
About H Project
Since 2013, Holt Renfrew has been consciously curating an assortment of products that are beautifully designed, passionately purposeful, and have unique stories—this curation is H Project. H Project has a dedicated shop space within Holt Renfrew stores and online. H Project does the work for customers by selecting products from around the world with compelling narratives, that support local cultures and communities, that have minimal impact on the environment, and/or positively impact the world by donating to charities. H Project is also a platform for larger awareness and charitable campaigns bringing to light some of the world’s most important issues. H Project’s ethos has expanded store-wide with an edit of sustainable and socially responsible product, highlighted with the H Project Approved icon. For more information visit H Project online at https://holtrenfrew.com/HProject.