Alina Tacmelova took on the floral business one leaf at a time. This Russian Canadian entrepreneur arrived to her new home of Toronto, Canada in 2011, with less than $1,000 in her pocket and very little English to get by. Her creativity and tenacious personality set her on the path to success, climbing each rung of the ladder towards her goals and dreams. Plus a chance encounter with her now husband, Yury Goncharov, would lead to a beautiful partnership in life and in business.
“Upon coming to Canada, I knew that my English skills were not yet up to par, and so I decided to make a career out of something that involved creating with my hands. A flower shop combined all of these things for me; the ability to dive into the world of beauty and create beautiful pieces that exuded positivity. Additionally, one of the most important lessons for me was how to build a team because your business success depends not only on your personality, but on the entire team’s talent and discipline. I am very grateful to my entire team, Aleksands Shashlov, Galina Vogiatzis, Anastasia Punina, Daria Malysheva, Joel Hatherley, Vitaliy Logvynenko and Leanne Malca, for always supporting me in all of my ideas” — Alina
Yes, Alina is in the business of beauty; beauty of both sight and smell. As a leading wedding florist in the city she is responsible for creating the Pinterest worthy creations that pushes the boundaries of the traditional. With 64k followers on Instagram you have most likely seen her work or marvelled at her artistry couple with its unique set design, and engineering which seem to defy the realms of possibility.
What started in a Toronto floral shop has bloomed to include the creation of four different businesses. Alina’s portfolio includes Engineered Arts, FlowersTime, her wedding floral business, (often featured on the cover of Wedluxe) LUXFLOWERBOX, which encompasses unique bouquets and boxes (the first of its kind in the city) and At Design Agency who specialize in corporate events (clients include BMO).
This entrepreneur has everything covered – the world of weddings, personal florals, and large corporate clients. Working alongside her husband’s business Engineered Arts to physically bring large scale creations to life, the duo is hitting all the right notes of business success.
“Business is 100% about accountability and responsibility. You are responsible for your team, your clients, as well as your work. You must also work well under pressure and have the ability to think outside of the box when things do not go as planned. One must also have impeccable organizational and multitasking skills. However the most important lesson that my business has taught me is that you must always be learning, you must always be growing as an individual so that your business follows your growth and differentiates itself from the rest of the market. Always be ready to take a risk and never be afraid of failure or what others might say; that is the key to a successful business.” — Alina
Alina also attributes her success and achievements to starting from the ground up with a vision. Purchasing a flower shop in the Russian part of town, allowed for her to organically make a name for herself and develop her skills. This naturally lead to working with weddings, growing in size to one day leave the local retail scene altogether. Always having a strong vision for what she wanted to achieve in this artistic medium, Alina continued to push the boundaries with unique out of the box ideas. In hopes new clientele would jump on board and take the risk on something new and unseen. This vision and commitment paid off.
“I love building creations which transform a space. It is truly magical to start with a plain grey wall and turn it into an entirely new world. For me, the most important element in my wedding creations is to reflect my couples. My trademark that has made FlowersTime what it is, is the ability to bring the couples story alive, not just create a beautiful design for their special day. Flowers in particular, give off incredible positive energy. They are alive with different colours and textures which gives me inner peace. This is why when I work 12-14 hour days, I often do not notice the time, as I feed off of the energy of my flowers.” — Alina
A crowning achievement both personal and professional (and surpassing her wildest expectations) is being involved in the Wedluxe family both in print and at their events. This leading wedding brand is a great marker of success and one Alina is most proud of.
“We have been featured on the cover for 4 years running and have participated in several Wedluxe exhibits. In 2017, we built an incredible stage over the span of 2 weeks with 2km worth of wiring and over 2000 lights. In 2020, we designed a winter wonderland palace for this same exhibit. Also, in 2018, both Engineered Arts and FlowersTime were invited as sponsors to the Engage Summit, the largest North American Summit for the event industry. We have since received the same invitation for this year” — Alina
Alina’s commitment to creating a beautiful world is found in the big events she designs all the way to a personal delivery of flowers. Never wanting to blend in, this artist and business woman will be setting trends and branching out with new ideas for many years to come. “I want to set the trends, the ones which others will follow, and ones which will break the ice and drive the market forward.”