Shopping for holiday gifts can be both a blessing and a curse. Browsing through beautifully decorated physical stores is an absolute delight, but the queues and the amount of people rushing in to find what they’re looking for can be overwhelming. Not to mention how many stores one needs to go to to find all the different types of gifts.
Cue virtual stores. Within the past year virtual stores have grown from something of a novelty into fully-developed immersive experiences that grant you the same holiday spirit filled shopping from the comfort of your home. All the things you love about shopping can be found here – interactive games, advice from opinion leaders, flashy decorations and an infinite list of gifts to choose from. The difference is you don’t have to wait in line, bump elbows with strangers, or spend hours in traffic moving from store to store. It’s a click away.
If last year the industries trying out the newest development were limited to the fashion and beauty industry, this year cosmetics, furniture stores, and even CPG stores come out to play. VidaGlow has launched a first-ever store providing virtual skin analysis, Dr. Lancer (Hollywood celebrity dermatologist) has launched a first-ever dermatology clinic virtual store, Mondelez has launched a first-ever chocolate virtual store with Lacta Brazil, Armani Beauty has launched a holiday virtual store for Christmas. All these firsts have one thing in common – they were created using one unique platform. ByondXR, one of the most rapidly growing virtual tech startups, enables major brands to build 3D online stores, producing ~220% increase in subscriptions, and up to 60% increase in shopping-cart conversion.